Boy Brow
Grooming pomade
The original, every-day essential for all brows.
Inspired by the flexible formula of mustache pomade, Boy Brow visibly defines, thickens and shapes for face-framing brows in seconds. A creamy, conditioning formula and a precision brush coats even the smallest and finest hairs for a soft, flexible hold that won’t stiffen or flake. Available in a range of subtly-tinted shades that seamlessly blend in with your natural hairs plus Clear (that won’t leave a trace).
0.13 oz / 3.8 g
- Thickening
- Conditioning
- Flexible
- Cruelty Free
Dermatologist-tested, ophthalmologist-tested, suitable for contact lens wearers, good for all skin types
Add On
Save With Sets
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Boy Brow Black
Black
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Boy Brow Arch Black
Black
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“I have absolutely no brows, they’re sparse and thin. Until I used this product. This is one of the best glossier products and the best brow product I have ever purchased. It used to take me a while to draw on my brows and it used to be a hit or miss. Now, all I have to do is a few swipes which takes less than a minute and my brows look so good. I receive so many compliments on how well groomed my brows look and it’s all thanks to Boy Brow!”
“I have absolutely no brows, they’re sparse and thin. Until I used this product. This is one of the best glossier products and the best brow product I have ever purchased. It used to take me a while to draw on my brows and it used to be a hit or miss. Now, all I have to do is a few swipes which takes less than a minute and my brows look so good. I receive so many compliments on how well groomed my brows look and it’s all thanks to Boy Brow!”

Ingredients that nourish and groom brows from root to tip.
Natural waxes that hold hairs in place without stiffness.
An emollient found in olive oil that nourishes and moisturizes.
Adds a silky, smooth texture and a subtle sheen.
A humectant which adds hydration and improves softness and flexibility to brow hairs.
In an unofficial study (aka we asked some friends), Boy Brow took an average of 6.3 seconds to apply—and looks amazing.
We like to think of Boy Brow as an every-day essential for all brows, no matter the size, thickness, or look you’re going for. So if your arches are barely-there and you’re going for a fuller brow, fill them in with Brow Flick first, before reaching for Boy Brow.
- Starting at the arch, remove the spoolie from the tube and brush brow hairs in an upward motion.
- If needed, dip back in and apply to the tail.
- Repeat on your other brow, unless that’s the look you’re going for.


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GET THE LOOK
Sascha, Gemma, and Robin wear Boy Brow in Blonde.

Jane wears Boy Brow in Brown.

Boy Brow stays in place on your brows and in our wavy trays.