NEW
Made with you in mind
Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.
TRIED + TRUE
Shop all makeup-
![lash kit]()
![lash kit]()
![Zaira with The Lash Kit.]()
-
![futuredew solid]()
![futuredew solid]()
![Sasha wears Futuredew Solid.]()
NEW -
![limited edition balm dotcom duo]()
![limited edition balm dotcom duo]()
![limited edition balm dotcom duo]()
NEW -
![lip gloss pink]()
![lip gloss pink]()
![Chloe wears Lip Gloss in Pink.]()
NEW -
![black boy brow arch]()
![black boy brow arch]()
![Sade wears Boy Brow Arch in Black.]()
-
![glossier brow duo]()
![glossier brow duo]()
![The full Glossier Brow]()
-
![hold lip liner]()
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
-
![sharpener]()
![sharpener]()
![Luna wears Lip Line in Graze.]()
Formulated to feel good
Our base makeup goes on like skincare for a natural, seamless finish.
STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW
3 lightweight + buildable complements to your makeup routine.
CLOUD PAINT
The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you.
"I absolutely adore this tint, it gives me a very natural yet visible colored glow that literally dresses up my face, I feel like I don’t need to add anything else… LOVE IT"
Give good brow
Our face-framing brow collection is a morning routine must-haves.
"After several years, Boy Brow is still my favorite brow pomade. I haven't found anything that beats it!"
On everyone’s lips
Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.
ULTRALIP
The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.
"Absolutely YES! Moisturizing lip color and shine keeps my lips feeling silky smooth. The color is just enough and does not stain. Love this!"
PICK YOUR LIP
Shop Lip-
![image of open tube of generation g lipstick in cake]()
![]()
Generation G
Ush 87,000
Sheer matte, fragrance-free lipstick
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![hold lip liner]()
![Kristinia wears Lip Line in Hold.]()
Lip Line
Ush 79,000
Enhancing pencil
Swatches available
8
Good to know
Ingredients
- Fractional Quartz
- Jojoba Oil
- Lip Grip Complex
-
![lip gloss clear]()
![Chloe wears Lip Gloss in Pink.]()
NEWLip Gloss
Ush 79,000
Glassy plush shine
Swatches available
9
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
-
![Balm Dotcom in Wild Fig.]()
![Alya wears Birthday Balm Dotcom.]()
Balm Dotcom
Ush 70,000
Universal salve
Swatches available
10
Good to know
Ingredients
- Wax Matrix
- Blue Agave Extract
- Vitamin E
- Soft Focus Elasto-Powder
