Boy Brow

Grooming pomade

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The original, every-day essential for all brows.

Inspired by the flexible formula of mustache pomade, Boy Brow visibly defines, thickens and shapes for face-framing brows in seconds. A creamy, conditioning formula and a precision brush coats even the smallest and finest hairs for a soft, flexible hold that won’t stiffen or flake. Available in a range of subtly-tinted shades that seamlessly blend in with your natural hairs plus Clear (that won’t leave a trace).

0.13 oz / 3.8 g

  • Thickening
  • Conditioning
  • Flexible
  • Cruelty Free

Dermatologist-tested, ophthalmologist-tested, suitable for contact lens wearers, good for all skin types

Ingredients that nourish and groom brows from root to tip.

Natural waxes that hold hairs in place without stiffness.

An emollient found in olive oil that nourishes and moisturizes.

Adds a silky, smooth texture and a subtle sheen.

A humectant which adds hydration and improves softness and flexibility to brow hairs.

In an unofficial study (aka we asked some friends), Boy Brow took an average of 6.3 seconds to apply—and looks amazing.

We like to think of Boy Brow as an every-day essential for all brows, no matter the size, thickness, or look you’re going for. So if your arches are barely-there and you’re going for a fuller brow, fill them in with Brow Flick first, before reaching for Boy Brow.

  1. Starting at the arch, remove the spoolie from the tube and brush brow hairs in an upward motion. 
  2. If needed, dip back in and apply to the tail.
  3. Repeat on your other brow, unless that’s the look you’re going for.

GET THE LOOK