Made with you in mind

Our uncomplicated, easy-to-use makeup will never cover you up or turn you into someone else. Simply put, it lets the real you shine through.

See the difference 

TRIED + TRUE 

Shop all makeup
Formulated to feel good 

Our base makeup goes on like skincare for a natural, seamless finish.

STRETCH FLUID FOUNDATION + STRETCH BALM CONCEALER + FUTUREDEW

3 lightweight + buildable complements to your makeup routine.

Ace your base

CLOUD PAINT

The most user-friendly blush + bronzer under the sun gives you a flushed-from-within glow that can be mixed + matched for a look that’s all you. 

Glow on

"I absolutely adore this tint, it gives me a very natural yet visible colored glow that literally dresses up my face, I feel like I don’t need to add anything else… LOVE IT"

EXPLORE FACE

Face
  • Nikki in Stretch Balm Concealer, VD4.
    Nikki in Stretch Balm Concealer, VD4.
    very deep 4 concealer
    Coming soon

    Stretch Balm Concealer

    Very Deep 4

    12.200 Ft

    12.200 Ft

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    12.200 Ft

    Very Deep 4

    See details
  • Nanny in Stretch Fluid Foundation, VD4.
    Nanny in Stretch Fluid Foundation, VD4.
    very deep 4 foundation
    Coming soon

    Stretch Fluid Foundation

    Very Deep 4

    18.900 Ft

    18.900 Ft

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    18.900 Ft

    Very Deep 4

    See details
  • Ibti wears Cloud Paint in Soar.
    Ibti wears Cloud Paint in Soar.
    cloud paint
    Coming soon

    Cloud Paint Blush

    Soar

    12.200 Ft

    12.200 Ft

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    12.200 Ft

    Soar

    See details
  • Ibti wears Cloud Paint in Soar.
    Ibti wears Cloud Paint in Soar.
    cloud paint bronzer
    Coming soon

    Cloud Paint Bronzer

    Drift

    12.200 Ft

    12.200 Ft

    12.200 Ft

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    12.200 Ft

    Drift

    See details
  • Model wears Wowder in G1-G3
    Model wears Wowder in G1-G3
    G1-G3 wowder
    Coming soon

    Wowder

    G1-G3

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    G1-G3

    See details
  • g1 skin tint
    g1 skin tint
    g1 skin tint
    Coming soon

    Perfecting Skin Tint

    G1

    15.500 Ft

    15.500 Ft

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    15.500 Ft

    G1

    See details
Give good brow 

Our face-framing brow collection is a morning routine must-haves. 

BOY BROW

Fluffy, groomed brows in seconds. 

Clock it 

"After several years, Boy Brow is still my favorite brow pomade. I haven't found anything that beats it!"

EXPLORE EYE

Shop Eye
  • model wears monochromes in clay
    model wears monochromes in clay
    product packaging of monochromes in clay against white background.
    Coming soon

    Monochromes

    Clay

    12.200 Ft

    12.200 Ft

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    12.200 Ft

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    Clay

    See details
  • Model wears Lidstar in Lily.
    Model wears Lidstar in Lily.
    Lidstar in Lily
    Coming soon

    Lidstar

    Lily

    11.100 Ft

    11.100 Ft

    11.100 Ft

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    11.100 Ft

    11.100 Ft

    Lily

    See details
  • Sade wears Boy Brow Arch in Black.
    Model wears Lidstar in Lily.
    black boy brow arch
    Coming soon

    Boy Brow Arch

    Pomade pencil

    Black

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    13.300 Ft

    See details
  • ochre no.1. pencil
    Model wears Lidstar in Lily.
    ochre no.1. pencil
    Coming soon

    No. 1 Pencil

    Perfect glide eyeliner

    Ochre

    10.000 Ft

    10.000 Ft

    10.000 Ft

    10.000 Ft

    10.000 Ft

    10.000 Ft

    10.000 Ft

    10.000 Ft

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    10.000 Ft

    See details
On everyone’s lips 

Hydrating balms, buildable color, nourishing shine – there’s a lip for every lip.

ULTRALIP

The cashmere sweatpants of lipstick is part balm, part gloss, part tint, and all you.

Swipe on

"Absolutely YES! Moisturizing lip color and shine keeps my lips feeling silky smooth. The color is just enough and does not stain. Love this!"

 PICK YOUR LIP 

Shop Lip
  • image of open tube of generation g lipstick in cake

    Generation G

    11.100 Ft

    Sheer matte, fragrance-free lipstick

    Swatches available

    9

    Good to know

    • Easy
    • Buildable
    • Enhancing
    • Cruelty-free
    • Vegan
    • Fragrance-free

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder
  • hold lip liner
    Kristinia wears Lip Line in Hold.

    Lip Line

    10.000 Ft

    Enhancing pencil

    Swatches available

    8

    Good to know

    • Longwearing
    • Smudge-Resistant
    • Transfer-Resistant
    • Water-Resistant

    Ingredients

    • Fractional Quartz
    • Jojoba Oil
    • Lip Grip Complex
  • lip gloss clear
    Chloe wears Lip Gloss in Pink.
    NEW

    Lip Gloss

    10.000 Ft

    Glassy plush shine

    Swatches available

    9

    Good to know

    • Enhancing
    • Cruelty-free
    • Vegan

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder
  • Balm Dotcom in Wild Fig.
    Alya wears Birthday Balm Dotcom.

    Balm Dotcom

    8.900 Ft

    Universal salve

    Swatches available

    10

    Good to know

    • Moisturizing
    • Cruelty-Free
    • Nourishing

    Ingredients

    • Wax Matrix
    • Blue Agave Extract
    • Vitamin E
    • Soft Focus Elasto-Powder